We changed our brand 2.5 years ago. Am wondering what current thoughts are?
o Army West Point: This was the toughest change for me to accept. There is still some confusion in the media. But, generally speaking, the new brand is being used. IMO, it has clarified for recruits and the GAP who we are
o Logo: Really like the logo. Much better than the Flying A
o Uniforms: I like that we have retained the traditional looking uniform for most if not all home games. But, that away uniform with the high gloss black helmet with the black pants sure pops. Looked really good on TV at Air Force.
o Script and numbers font: Okay with it.
o Nametapes: Really like this approach. Neat seeing the names from the front in huddles, after plays, etc
So, I guess I am thru all the phases of grief/change; and am not just accepting but enthusiastic about the change.
Go Army!
o Army West Point: This was the toughest change for me to accept. There is still some confusion in the media. But, generally speaking, the new brand is being used. IMO, it has clarified for recruits and the GAP who we are
o Logo: Really like the logo. Much better than the Flying A
o Uniforms: I like that we have retained the traditional looking uniform for most if not all home games. But, that away uniform with the high gloss black helmet with the black pants sure pops. Looked really good on TV at Air Force.
o Script and numbers font: Okay with it.
o Nametapes: Really like this approach. Neat seeing the names from the front in huddles, after plays, etc
So, I guess I am thru all the phases of grief/change; and am not just accepting but enthusiastic about the change.
Go Army!
