I'll apologize up front for this being a bit of "Debby Downer" post. I just thought it was a thought provoking perspective.
This week, The Washington Post ran an article that pointed out (counter to what one might expect) the scrapping of Power 5 Conference college football this season may actually have a silver lining for the major TV networks.
https://www.washingtonpost.com/business/2020/08/26/college-football-tv-profits/
Since this article may be behind a pay wall, its major points were as follows:
1. Buying the rights to college games has become so expensive that sometimes networks are better off if the games aren’t played at all.
2. With the NFL telecasts, the relative size of the viewership drives highly profitable ad revenues and forces the networks to strike a deal where they partially pay in advance. For college football, the networks don't pay ahead of time and the pandemic has been driving down what advertisers can afford to pay for to air a spot during a college game.
3. Even prior to the pandemic, the profitability of telecasting college games has been steadily decreasing. "Ad revenue is now barely covering what it costs the network to broadcast a game.
In the 1990s, the profit margin on a college-football game could range between 20 and 30 percent. With viewership down and the packages costing more, it’s now often between 15 and 20 percent. That makes the networks a lot more vulnerable to a weakened ad market."
4. The article cited last year's Ohio State - Penn State game, where Fox likely barely broke even when considering an analysis of ad revenue vs. broadcast rights and production costs. It was a high stakes, competitive game, on the Saturday before Thanksgiving and drew 9.2 million viewers.
In comparison, "the pro matchup between teams from the same states, the Steelers and Browns, garnered 15.7 million viewers on Fox the week before."
5. "A provision in the nearly 60-year-old Sports Broadcasting Act
prevents the pro league from showing games on Saturdays during the college football season. If all five conferences cancel this fall, networks and the NFL are likely to push for — and get — dispensation to show highly rated pro games on Saturday."
6. There are some potential economic drawbacks if the games aren’t played. One of the largest is that carriage fees — the amount a cable or satellite provider pays to a network per subscriber — is contingent on fresh programming. If a sports programming channel such as Fox Sports 1 doesn’t offer enough games, carriers can claim the network is violating its carriage agreement and resist paying those fees.
This set me to pondering how the Army-Navy telecast has fared for viewership, and I found the following article:
https://www.sportsmediawatch.com/20...text=The Army-Navy Game averaged,(4.5, 7.13M).
Army-Navy hits four-year lows on CBS
"The Army-Navy Game averaged a 4.9 rating and 7.72 million viewers on CBS last Saturday, marking the lowest rated and least-watched edition of the rivalry since 2015 (4.5, 7.13M).
Ratings fell 2% and viewership 4% from last year (5.0, 8.05M) and 6% and 8% respectively from 2017 (5.2, 8.42M). After seven-straight increases from 2011-17, ratings and viewership have now declined in back-to-back years.
Despite the lower numbers, Army-Navy ranks tenth among college football games this season. CBS aired five of the top ten."