Ultimately, the popularity of the new brand will be evidenced by the number of people who adopt it. Since the announcement on Monday, I've watched the Army West Point lacrosse game on CBS Sports and looked at the photos of the spring football game to see if anyone is adopting the new brand.
The football coaches at the spring game were sporting gray polo shirts with the new logo on the front and Alberici had on a gray zip up sweatshirt with the new logo as well. Presumably, Boo made sure that the coaches were up to date on branding for the game. The player uniforms for both teams were still using the old logo and lettering (speed A) for the most part, which is also not surprising. The new logo on the coaches shirts and Alberici's sweatshirt looked pretty nifty.
The lacrosse game on TV was particularly interesting because the announcers commented on the recent branding change, and the scoreboard displayed Army West Point at times and just Army at times. The announcers also used Army West Point in their play by play, but frequently slipped into saying just Army. It didn't sound awkward either way.
In one of the photos from the spring game, Jeanty is wearing a tee shirt with West Point and the black knight logo on it, which was an interesting choice for a recruit who has not yet committed. Presumably he picked that tee shirt out himself, and he's identifying with West Point.
The football coaches at the spring game were sporting gray polo shirts with the new logo on the front and Alberici had on a gray zip up sweatshirt with the new logo as well. Presumably, Boo made sure that the coaches were up to date on branding for the game. The player uniforms for both teams were still using the old logo and lettering (speed A) for the most part, which is also not surprising. The new logo on the coaches shirts and Alberici's sweatshirt looked pretty nifty.
The lacrosse game on TV was particularly interesting because the announcers commented on the recent branding change, and the scoreboard displayed Army West Point at times and just Army at times. The announcers also used Army West Point in their play by play, but frequently slipped into saying just Army. It didn't sound awkward either way.
In one of the photos from the spring game, Jeanty is wearing a tee shirt with West Point and the black knight logo on it, which was an interesting choice for a recruit who has not yet committed. Presumably he picked that tee shirt out himself, and he's identifying with West Point.
